Tag Archives: Green Packaging

The Last Coca Cola

The last glass returnable bottle of Coca Cola ran off the line on Tuesday. And was immediately sold to a collector for $2,000. That bottle, cast for the Minneapolis Coke bottling works in 1948 and filled at the Winona Coca-Cola … Continue reading

Posted in Beverages, Design Criticism, Environmental Packaging, Packages Yesterday | Tagged , , , , , , , , | 1 Comment

Estroven, Relief Reimagined

iHealth, Inc., a division of DSM Nutritional Products, is a consumer health and wellness company that recently asked us to reimagine the shelf presence of Estroven, the number one selling brand of OTC products for the relief of menopausal symptoms. … Continue reading

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Dee Dee’s Dieline Discussion on Co-Creation

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading

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Baby Food Fight

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading

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Replenish, The Prius of Packages

While listening to Jason Foster founder of Replenish at the FUSE conference last week, it struck me that both Replenish and the Prius seem like small short-term solutions to the same very big issue. Let me explain. The Replenish cleaner bottle … Continue reading

Posted in Design Criticism, Design Practice, Environmental Packaging, Packages Tomorrow, Retail Technology | Tagged , , , , , , , , | Leave a comment

Brand Bible

The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading

Posted in Design Criticism, Design Practice, Packages Today, Packages Tomorrow, Packages Yesterday, SVA Masters in Branding | Tagged , , , , , , , , , | Leave a comment

The 60 Watt Coke Bottle

Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for … Continue reading

Posted in Architecture, Beverages, Design Criticism, Environmental Packaging | Tagged , , , , , , , , | 1 Comment