Tag Archives: Green Packaging

The Last Coca Cola

Posted on October 11, 2012 by Richard Shear

The last glass returnable bottle of Coca Cola ran off the line on Tuesday. And was immediately sold to a collector for $2,000. That bottle, cast for the Minneapolis Coke bottling works in 1948 and filled at the Winona Coca-Cola … Continue reading →

Posted in Beverages, Design Criticism, Environmental Packaging, Packages Yesterday | Tagged , , , , , , , , | 1 Comment

Estroven, Relief Reimagined

Posted on June 28, 2012 by Richard Shear

iHealth, Inc., a division of DSM Nutritional Products, is a consumer health and wellness company that recently asked us to reimagine the shelf presence of Estroven, the number one selling brand of OTC products for the relief of menopausal symptoms. … Continue reading →

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Dee Dee’s Dieline Discussion on Co-Creation

Posted on June 26, 2012 by Richard Shear

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading →

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Baby Food Fight

Posted on June 21, 2012 by Richard Shear

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading →

Posted in Design Criticism, Food, Packaging Technology, SVA Masters in Branding | Tagged , , , , , , , , | Leave a comment

Replenish, The Prius of Packages

Posted on April 26, 2012 by Richard Shear

While listening to Jason Foster founder of Replenish at the FUSE conference last week, it struck me that both Replenish and the Prius seem like small short-term solutions to the same very big issue. Let me explain. The Replenish cleaner bottle … Continue reading →

Posted in Design Criticism, Design Practice, Environmental Packaging, Packages Tomorrow, Retail Technology | Tagged , , , , , , , , | Leave a comment

Brand Bible

Posted on February 7, 2012 by Richard Shear

The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading →

Posted in Design Criticism, Design Practice, Packages Today, Packages Tomorrow, Packages Yesterday, SVA Masters in Branding | Tagged , , , , , , , , , | Leave a comment

The 60 Watt Coke Bottle

Posted on July 29, 2011 by Richard Shear

Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for … Continue reading →

Posted in Architecture, Beverages, Design Criticism, Environmental Packaging | Tagged , , , , , , , , | 1 Comment

Rethink the food label

Posted on July 28, 2011 by Richard Shear

The FDA is looking for constructive ideas to revamp food labeling and update the way ingredient and nutritional information is presented to the consumer. I have three thoughts. 1. It’s about time! 2. You can still have an impact! 3. … Continue reading →

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Inside the Box Thinking

Posted on July 5, 2011 by Richard Shear

Developing guidelines for information presentation on packaging is a good start, but it just seems so 20th century. And you know retail packaging has some interest and influence when Dartmouth medical professors begin to design . . . well not … Continue reading →

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A few thoughts for 2011

Posted on December 28, 2010 by Richard Shear

Yup, we too have fallen victim to making end of year predictions, so for your consideration here are seven thoughts on brand identity and package design themes that we think will be worth watching in the upcoming year. 1. Refillable and … Continue reading →

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