Monthly Archives: February 2010

Cellphones at Retail

I’ve been reporting on ideas relating to augmented reality and the interactive shopping experience ever since seeing a TED presentation last year. And the issue even made The Unseen’s Top 10 list of stories for 2009. Tap on the augmented … Continue reading

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Forever

Many consumer product companies can now trace the lineage of their brands back to the 19th century  .  .  .  a longer period than many families. These same companies, and the designers that serve them, might benefit from thinking of … Continue reading

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Package design with more grace than anger

“Amy Elizabeth Rosenblatt Solomon, thirty-eight years old, pediatrician, wife of the hand surgeon Harrison Solomon, and mother of three, collapsed and died on her treadmill in the downstairs playroom at home.” Her father, the journalist and playwright Roger Rosenblatt, wrote … Continue reading

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Marc Jacobs, exuberant packaging and restrained clothing

It has been fun in the past to look at the clothing being shown at the New York fashion shows and compare these designs to the fragrance and personal care packaging of the designers. This week Marc Jacobs was showing … Continue reading

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The package is occasionally a “fast culture” medium

In yesterday’s post I suggested that the package is, and should be, a “slow culture” medium. But on reflection I think there is at least one occasion, very brief and fleeting, when the package could be considered a “fast culture” medium  … Continue reading

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The package is a “slow culture” medium

Slow culture and fast culture exist within the personality of all brands.  And the most successful brands have identified how to use both slow culture media and fast culture media to support their marketing efforts. For a consumer brand the … Continue reading

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The New Orleans Saints and Mayan Vessels

They may not have Peyton Manning on their side, but the New Orleans Saints would certainly seem to have Mayan cultural imagery, and fleur-de-lis power, working for them. While doing my homework for Super Bowl Sunday with The New York Times … Continue reading

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