Category Archives: Food

Andy Warhol, Target, and new Campbell’s Soup cans

50 years ago this month, Andy Warhol began his life-long exploration of the boundary between art and commerce (as if there ever was one), with the exhibition of “32 Campbell’s Soup Cans” at the Ferus Gallery in Los Angeles. In … Continue reading

Posted in Design Criticism, Design Practice, Food, Packages Yesterday | Tagged , , , , , , , | 2 Comments

Baby Food Fight

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading

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Disney To Support Healthier Food For Kids

Today Disney is announcing a new initiative to help reduce childhood obesity, with advertising guidelines that set out a strict new policy on the nutritional standards for any food product advertised on their child-focused TV networks. The strict new advertising … Continue reading

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Neither Me One! or Me Too!

Ahold USA was recently awarded the Supermarket News Marketer of the Year award, and we are proud to be a very small part of the story with the redesign of their Guaranteed Value line . . . but first a … Continue reading

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Campbell’s Go! . . A package or a print ad, and does it matter?

Does this new Campbell’s Go! Soup package, shown on the right side of the image above, succeed as a “disruptive” (Campbell’s word) platform for a new brand? Or does it simply look like the newest example in a line of Campbell’s … Continue reading

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Which is Nice!

Am I missing something? Last week there was a lot of press about Nice!, the new Walgreens private brand for grocery products. My take . . . really Nice! name, not so Nice! packaging. And here’s a story to explain … Continue reading

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Rethink the food label

The FDA is looking for constructive ideas to revamp food labeling and update the way ingredient and nutritional information is presented to the consumer. I have three thoughts. 1. It’s about time! 2. You can still have an impact! 3. … Continue reading

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