Category Archives: Packages Today

Absolut Unique, Gutenberg would be proud

In 1440 Guttenberg celebrated moveable type, in 2012 Absolut Vodka celebrates moveable design! It only took 572 years for the folks at Absolut to find a way to go beyond the holy grail of the printing and design industries . … Continue reading

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Dee Dee’s Dieline Discussion on Co-Creation

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading

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Brand Bible

The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading

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Is an austerity package a design strategy?

In the October issue of Print magazine there is an interesting follow up to thoughts, in my last post, on white packaging as a design default. Benjamin Bratton, who calls himself a “sociological, media, and design theorist”, and who’s self … Continue reading

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The package is occasionally a “fast culture” medium

In yesterday’s post I suggested that the package is, and should be, a “slow culture” medium. But on reflection I think there is at least one occasion, very brief and fleeting, when the package could be considered a “fast culture” medium  … Continue reading

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Our Top 10 List of Package Design Stories for 2009

This blog was begun in early 2009 as a place to discuss, “The package as a unique object in our contemporary culture  .  . focusing on past influences, current events, and future inspirations that shape the world of package design.” … Continue reading

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Betty Crocker and the iPhone

A box of Betty Crocker cake mix and the Apple iPhone share more than you may think. When introduced, they both had a secret missing ingredient that would make the user experience more engaging, and the product more successful. For … Continue reading

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