Monthly Archives: June 2012

Estroven, Relief Reimagined

iHealth, Inc., a division of DSM Nutritional Products, is a consumer health and wellness company that recently asked us to reimagine the shelf presence of Estroven, the number one selling brand of OTC products for the relief of menopausal symptoms. … Continue reading

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Dee Dee’s Dieline Discussion on Co-Creation

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading

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Baby Food Fight

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading

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Sotheby’s brand of bubbly

It’s been amazing to watch the evolution and recent growth of private brands in North America. We may still be playing catch up to Europe, as I have mentioned in previous posts, but we are approaching the point where 1 … Continue reading

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Disney To Support Healthier Food For Kids

Today Disney is announcing a new initiative to help reduce childhood obesity, with advertising guidelines that set out a strict new policy on the nutritional standards for any food product advertised on their child-focused TV networks. The strict new advertising … Continue reading

Posted in Design Criticism, Food | Tagged , , , , , , , | 1 Comment