Tag Archives: Design Simplification

Parents aren’t babies, and “cute” isn’t a design strategy

This recent post on thedieline.com, containing ideas for the Johnson’s baby packaging from a Peruvian designer, is really disturbing. Let me count the ways. First let’s start with full disclosure. We will be forever thankful that Johnson & Johnson was … Continue reading

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The tail end of technology, and how we choose

We are in the midst of a very rough flu season in the New York area, and lots of suffering people are wandering the drug store aisles in search of relief. These days it comes in many forms. But apparently … Continue reading

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Is an austerity package a design strategy?

In the October issue of Print magazine there is an interesting follow up to thoughts, in my last post, on white packaging as a design default. Benjamin Bratton, who calls himself a “sociological, media, and design theorist”, and who’s self … Continue reading

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New Diet Coke, even less is more

Diet soft drinks have always been about less. The new Diet Coke can is about more. The new packaging is more fun, more sophisticated and a much more sensitive link to the brand’s unique and historic character. Two trends are … Continue reading

Posted in Beverages, Design Criticism, Design Practice | Tagged , , , , , , , | 7 Comments

White Out Conditions

Ever been caught driving in a blinding snowstorm? Remember the complete loss of any sense of direction, or your location, or the feeling for what’s up and what’s down. Not a pleasant feeling. As you walk down the aisles of … Continue reading

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The new value of quiet

Why is Walmart so noisy and Nordstrom’s so quiet. And why, almost without exception, are mass-market retail environments, and the packaging contained within them, a visual and aural riot while more upscale retail stores are often a study in calm. … Continue reading

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