Category Archives: Packaging Technology

E*Trade finds a new use for packaging

So you think product packages in the aisles of Target or CVS are just for shopping, think again. Now you can check out investment information on publicly traded companies while wandering through the store. Or while sitting in your kitchen … Continue reading

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IBM, Google, Augmented Reality and a Retail Revolution

My sense is that 2012 will be remembered as the transition from the second wave of mass retailing to the third wave. And some retailer is about to step up and own it, by creating a truly new retail format … Continue reading

Posted in Design Criticism, Design Practice, Packages Tomorrow, Packages Yesterday, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | Leave a comment

Baby Food Fight

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading

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The Virtual Tesco, and Mobile 2.0 Thinking

We all sense that the growth and adoption of mobile technology is extraordinary. And at a fascinating seminar led by Andrew Hawn and David Luttenberger of Iconoculture at the FIT campus in New York yesterday, some facts were presented about retail … Continue reading

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Special K gets Lucky

When I was a kid one of the simple pleasures of breakfast was the entertainment provided by the back of a cereal box. Stuff like the adventures of Snap, Crackle and Pop, or as I got older, the stories about … Continue reading

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Who is watching who, and who cares

Marketers are inventing all kinds of ways to find you these days. Some you may be aware of, and can opt in, some you aren’t and can’t. Today the NY Times had two articles that discuss this. The first was … Continue reading

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A package concept cons a con artist

How could anyone take the package at left seriously? But it had to happen, a package concept being used as a con. The only question is who really was fooling who, and who was the real victim. The piece in … Continue reading

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