Monthly Archives: August 2011

Which is Nice!

Am I missing something? Last week there was a lot of press about Nice!, the new Walgreens private brand for grocery products. My take . . . really Nice! name, not so Nice! packaging. And here’s a story to explain … Continue reading

Posted in Design Criticism, Food, Private Brands | Tagged , , , , , , , | 4 Comments

New Diet Coke, even less is more

Diet soft drinks have always been about less. The new Diet Coke can is about more. The new packaging is more fun, more sophisticated and a much more sensitive link to the brand’s unique and historic character. Two trends are … Continue reading

Posted in Beverages, Design Criticism, Design Practice | Tagged , , , , , , , | 7 Comments

Absolut Blank

A twist of art, with a dash of commerce, has always been the recipe for cocktail magic at Absolut. The bottle has been one of the most iconic examples of the possibilities inherent in strong linkages between package and brand. … Continue reading

Posted in Beverages, Design Criticism, Packages in Art, Wine, Beer, & Spirits | Tagged , , , , , , | Leave a comment

Brand Bible, the first product of a new intellectual community

Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Out there things can happen and … Continue reading

Posted in Design Criticism, SVA Masters in Branding | Tagged , , , , , , | 1 Comment