Monthly Archives: August 2009

Sol LeWitt’s Principle A, and the design brief

“The idea becomes a machine that makes the art”. When Sol LeWitt wrote these words in Artforum in 1967, as part of his Paragraphs on Conceptual Art, he was accused by many of being a lunatic. As evidence, here are his … Continue reading

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The ABCDs of Sol LeWitt and the package design brief

We seem to be living in an age where strategy trumps craft, and in a world where, it is said in most of the current writings on brand design, the project brief drives the creative execution, where beauty is secondary … Continue reading

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More than meets the “human eye”

Can package design really be as simplistic and formulaic as this new research report from a team at the University of Miami business school suggests? Saw a short article in the New York Times today on some package design research … Continue reading

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LED Spray Can

Some simple summer fun. Paris-based designer Aïssa Logerot has created an LED spray can called HALO. It is a fascinating visual play on a traditional form with modern technology allowing graffiti artists an entirely new medium. Shake the can it … Continue reading

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Venture Capital Design, or maybe Venture Design Capital

Bruce Nussbaum, in a businessweek.com article today, is calling it Venture Capital Design, I prefer Venture Design Capital. The investment of design capital, rather than financial capital into a venture deal. Since the dawn of our industry in the 1940s … Continue reading

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Pay the Artists, they are “brush ready”

Let’s be honest, times are tough for many in the design business right now, and we have all heard about the fiscal stimulus package going for shovel ready projects like roads and bridges, but The Atlantic Monthly has a cover … Continue reading

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