Category Archives: SVA Masters in Branding

The Image of Christ and Goldenberg’s Peanut Chews

This week, two articles in the NY Times caught my attention. The first was about the image of a candy package, the second about the image of Christ, and both are lessons about good intentions gone really bad. And while … Continue reading

Posted in Architecture, Candy, Design Criticism, Design Practice, Packages in Art, SVA Masters in Branding | Tagged , , , , , , , | 20 Comments

Baby Food Fight

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading

Posted in Design Criticism, Food, Packaging Technology, SVA Masters in Branding | Tagged , , , , , , , , | Leave a comment

Brand Bible

The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading

Posted in Design Criticism, Design Practice, Packages Today, Packages Tomorrow, Packages Yesterday, SVA Masters in Branding | Tagged , , , , , , , , , | Leave a comment

Brand Bible, the first product of a new intellectual community

Congratulations! Today is your day. You’re off to Great Places! You’re off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Out there things can happen and … Continue reading

Posted in Design Criticism, SVA Masters in Branding | Tagged , , , , , , | 1 Comment