Monthly Archives: December 2010

Kodachrome, the legacy of a colorful life

The student portfolio that I toted around Manhattan looking for my first job consisted of work that was hand drawn, hand painted, hand lettered, and personally photographed with a 4X5 camera. I spent a lot of time at the PhotoTypositor, … Continue reading

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A few thoughts for 2011

Yup, we too have fallen victim to making end of year predictions, so for your consideration here are seven thoughts on brand identity and package design themes that we think will be worth watching in the upcoming year. 1. Refillable and … Continue reading

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Convergence Theory – Part 3

Again the notion of the growing importance of convergence theory, and the power of the individual to influence crowds, has shown up in a prominent place. This time in a column written yesterday by Tom Friedman, where he states, “The world … Continue reading

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Convergence Theory – Part 2

In my last post I began to talk about convergence theory and successful brands. My thought was that most successful contemporary marketers understand that the mass-market tools for building big crowds, and perfected throughout the 20th century, no longer apply. … Continue reading

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The Package, convergence theory or contagion theory

This time of year there are crowds everywhere, and psychology has had two classic theories on the way they act. So are contemporary marketers most successful taking advantage of convergence theory or contagion theory? We seem to be moving from … Continue reading

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Sir Richard’s

The early 1980s was a harrowing time to be working in Manhattan, and in the design business. Friends were getting sick and dying, and we had no clue. I vividly remember a few panicky months when none of us knew … Continue reading

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Time Out

For most the holiday season is a time out; a time to reflect, a time for family and friends, or simply a time to look forward. A package can sometimes be the inspiration. I recently heard a Mountain Dew marketer … Continue reading

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