Tag Archives: Augmented Reality

E*Trade finds a new use for packaging

So you think product packages in the aisles of Target or CVS are just for shopping, think again. Now you can check out investment information on publicly traded companies while wandering through the store. Or while sitting in your kitchen … Continue reading

Posted in Design Criticism, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | 2 Comments

IBM, Google, Augmented Reality and a Retail Revolution

My sense is that 2012 will be remembered as the transition from the second wave of mass retailing to the third wave. And some retailer is about to step up and own it, by creating a truly new retail format … Continue reading

Posted in Design Criticism, Design Practice, Packages Tomorrow, Packages Yesterday, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | Leave a comment

If packages could listen like Siri

Packages are great at talking, but not great at listening, but this is going to change as soon as retailers and marketers adopt a technology that is part of the new iPhone 4s called Siri. We hear their voices as … Continue reading

Posted in Design Criticism, Packages Tomorrow, Retail Technology | Tagged , , , , , , , , | Leave a comment

The Virtual Tesco, and Mobile 2.0 Thinking

We all sense that the growth and adoption of mobile technology is extraordinary. And at a fascinating seminar led by Andrew Hawn and David Luttenberger of Iconoculture at the FIT campus in New York yesterday, some facts were presented about retail … Continue reading

Posted in Design Criticism, Design Practice, Packaging Technology, Retail Technology | Tagged , , , , , , , , | 3 Comments

A dumb way to make food shoppers smart

A new initiative to develop a food labeling system for the front of food packages was announced last week by the Grocery Manufacturers Association in conjunction with the Food Marketing Institute. This seems like a dumb way to make consumers … Continue reading

Posted in Design Criticism, Design Practice, Food, Package Regulations, Retail Technology | Tagged , , , , , , , , | Leave a comment

Talking Ballerinas and Soap Boxes

The headline below appeared above an interesting piece on page one today in the NY Times. “Ballerinas, Famed for Silence, Take New Approach: Talking” Now try replacing the word Ballerinas for Retail Packages. You see where I’m going. Packages, like … Continue reading

Posted in Design Criticism, Design Practice, Environmental Packaging, Food, Package Regulations, Retail Technology | Tagged , , , , , , , , , | Leave a comment

Special K gets Lucky

When I was a kid one of the simple pleasures of breakfast was the entertainment provided by the back of a cereal box. Stuff like the adventures of Snap, Crackle and Pop, or as I got older, the stories about … Continue reading

Posted in Food, Packaging Technology, Retail Technology | Tagged , , , , , , , , | Leave a comment