Tag Archives: Private Label

Sotheby’s brand of bubbly

It’s been amazing to watch the evolution and recent growth of private brands in North America. We may still be playing catch up to Europe, as I have mentioned in previous posts, but we are approaching the point where 1 … Continue reading

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Neither Me One! or Me Too!

Ahold USA was recently awarded the Supermarket News Marketer of the Year award, and we are proud to be a very small part of the story with the redesign of their Guaranteed Value line . . . but first a … Continue reading

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Is an austerity package a design strategy?

In the October issue of Print magazine there is an interesting follow up to thoughts, in my last post, on white packaging as a design default. Benjamin Bratton, who calls himself a “sociological, media, and design theorist”, and who’s self … Continue reading

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Which is Nice!

Am I missing something? Last week there was a lot of press about Nice!, the new Walgreens private brand for grocery products. My take . . . really Nice! name, not so Nice! packaging. And here’s a story to explain … Continue reading

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A few thoughts for 2011

Yup, we too have fallen victim to making end of year predictions, so for your consideration here are seven thoughts on brand identity and package design themes that we think will be worth watching in the upcoming year. 1. Refillable and … Continue reading

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Overplant and Overpromise

Marketers and gardeners fall in love too easily. The lushness of an early spring blossom or the promised miracles of a new ingredient, seduces them every time. But gardens and markets evolve, and the fancy greenery or can’t miss new … Continue reading

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White Out Conditions

Ever been caught driving in a blinding snowstorm? Remember the complete loss of any sense of direction, or your location, or the feeling for what’s up and what’s down. Not a pleasant feeling. As you walk down the aisles of … Continue reading

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