50 years ago this month, Andy Warhol began his life-long exploration of the boundary between art and commerce (as if there ever was one), with the exhibition of “32 Campbell’s Soup Cans” at the Ferus Gallery in Los Angeles.
And in an act that further blurs this boundary, and celebrates this anniversary, on Sunday September 2nd Target will begin selling new multi-colored reproductions of Andy’s Campbell’s Tomato soup cans. These 1.2 million cans will come in four color combinations and cost 75 cents each.
This great work was designed by Deutsch Design Works in San Francisco.
Campbell’s has created promotional cans twice before, at Giant Eagle in 2004 and at Barney’s in 2006. I think Andy would approve.
Here is a link to the USA Today piece on this promotion.