Tag Archives: Design Technology

E*Trade finds a new use for packaging

So you think product packages in the aisles of Target or CVS are just for shopping, think again. Now you can check out investment information on publicly traded companies while wandering through the store. Or while sitting in your kitchen … Continue reading

Posted in Design Criticism, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | 2 Comments

Absolut Unique, Gutenberg would be proud

In 1440 Guttenberg celebrated moveable type, in 2012 Absolut Vodka celebrates moveable design! It only took 572 years for the folks at Absolut to find a way to go beyond the holy grail of the printing and design industries . … Continue reading

Posted in Beverages, Design Criticism, Packages Today, Wine, Beer, & Spirits | Tagged , , , , , , , | 1 Comment

IBM, Google, Augmented Reality and a Retail Revolution

My sense is that 2012 will be remembered as the transition from the second wave of mass retailing to the third wave. And some retailer is about to step up and own it, by creating a truly new retail format … Continue reading

Posted in Design Criticism, Design Practice, Packages Tomorrow, Packages Yesterday, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | Leave a comment

Dee Dee’s Dieline Discussion on Co-Creation

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading

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Baby Food Fight

I am always fascinated when a new package form, all by itself, begins to influence culture. And especially, as Tom Guarriello my fellow faculty member at the SVA Masters in Branding program and former clinical psychologist likes to say, when … Continue reading

Posted in Design Criticism, Food, Packaging Technology, SVA Masters in Branding | Tagged , , , , , , , , | Leave a comment

Disney To Support Healthier Food For Kids

Today Disney is announcing a new initiative to help reduce childhood obesity, with advertising guidelines that set out a strict new policy on the nutritional standards for any food product advertised on their child-focused TV networks. The strict new advertising … Continue reading

Posted in Design Criticism, Food | Tagged , , , , , , , | 1 Comment

Replenish, The Prius of Packages

While listening to Jason Foster founder of Replenish at the FUSE conference last week, it struck me that both Replenish and the Prius seem like small short-term solutions to the same very big issue. Let me explain. The Replenish cleaner bottle … Continue reading

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