Category Archives: Environmental Packaging

The Last Coca Cola

The last glass returnable bottle of Coca Cola ran off the line on Tuesday. And was immediately sold to a collector for $2,000. That bottle, cast for the Minneapolis Coke bottling works in 1948 and filled at the Winona Coca-Cola … Continue reading

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Dee Dee’s Dieline Discussion on Co-Creation

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading

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Replenish, The Prius of Packages

While listening to Jason Foster founder of Replenish at the FUSE conference last week, it struck me that both Replenish and the Prius seem like small short-term solutions to the same very big issue. Let me explain. The Replenish cleaner bottle … Continue reading

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The 60 Watt Coke Bottle

Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for … Continue reading

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Convergence Theory – Part 3

Again the notion of the growing importance of convergence theory, and the power of the individual to influence crowds, has shown up in a prominent place. This time in a column written yesterday by Tom Friedman, where he states, “The world … Continue reading

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Mark Zukerberg and a Copernican Moment, or the Earth does not revolve around SunChips

Cosmology and consumer markets evolve slowly. But both are in search of the center. In science it has been the sun since the 16th century. In marketing for the last century or so, it has been the brand. Now as … Continue reading

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The Aluminum Association tells us half the story

With the recent news release on aluminum beverage can recycling rates from The Aluminum Association, there is bad news hidden within the good news. Let me start by saying I am very supportive of higher recycling rates, but what I … Continue reading

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