Category Archives: Packages Yesterday

The Last Coca Cola

The last glass returnable bottle of Coca Cola ran off the line on Tuesday. And was immediately sold to a collector for $2,000. That bottle, cast for the Minneapolis Coke bottling works in 1948 and filled at the Winona Coca-Cola … Continue reading

Posted in Beverages, Design Criticism, Environmental Packaging, Packages Yesterday | Tagged , , , , , , , , | 1 Comment

Andy Warhol, Target, and new Campbell’s Soup cans

50 years ago this month, Andy Warhol began his life-long exploration of the boundary between art and commerce (as if there ever was one), with the exhibition of “32 Campbell’s Soup Cans” at the Ferus Gallery in Los Angeles. In … Continue reading

Posted in Design Criticism, Design Practice, Food, Packages Yesterday | Tagged , , , , , , , | 2 Comments

IBM, Google, Augmented Reality and a Retail Revolution

My sense is that 2012 will be remembered as the transition from the second wave of mass retailing to the third wave. And some retailer is about to step up and own it, by creating a truly new retail format … Continue reading

Posted in Design Criticism, Design Practice, Packages Tomorrow, Packages Yesterday, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | Leave a comment

Campbell’s Go! . . A package or a print ad, and does it matter?

Does this new Campbell’s Go! Soup package, shown on the right side of the image above, succeed as a “disruptive” (Campbell’s word) platform for a new brand? Or does it simply look like the newest example in a line of Campbell’s … Continue reading

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Brand Bible

The Brand Bible is out! And as I mentioned in my August post, this publication was a collaborative effort of the students, faculty, and friends of the Masters in Branding program at The School of Visual Arts. As Contributing Editor, … Continue reading

Posted in Design Criticism, Design Practice, Packages Today, Packages Tomorrow, Packages Yesterday, SVA Masters in Branding | Tagged , , , , , , , , , | Leave a comment

Andy Warhol’s 49th Anniversary

As early readers of this blog may remember, Andy Warhol and I met in the changing room at Paul Stuart’s, a clothing store that calls itself “an upscale men’s and women’s retailer, known for their unique take on Anglo-American classics.” … Continue reading

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Buried Treasure

Package design is not a particularly ancient profession, and yet occasionally we are reminded that some pretty old stuff can be found in old foundations, landfills, and in one case off the coast of Aland Island in the Baltic Ocean. … Continue reading

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