Monthly Archives: October 2010

Overplant and Overpromise

Marketers and gardeners fall in love too easily. The lushness of an early spring blossom or the promised miracles of a new ingredient, seduces them every time. But gardens and markets evolve, and the fancy greenery or can’t miss new … Continue reading

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Mark Zukerberg and a Copernican Moment, or the Earth does not revolve around SunChips

Cosmology and consumer markets evolve slowly. But both are in search of the center. In science it has been the sun since the 16th century. In marketing for the last century or so, it has been the brand. Now as … Continue reading

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White Out Conditions

Ever been caught driving in a blinding snowstorm? Remember the complete loss of any sense of direction, or your location, or the feeling for what’s up and what’s down. Not a pleasant feeling. As you walk down the aisles of … Continue reading

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