Category Archives: Beverages

The Last Coca Cola

The last glass returnable bottle of Coca Cola ran off the line on Tuesday. And was immediately sold to a collector for $2,000. That bottle, cast for the Minneapolis Coke bottling works in 1948 and filled at the Winona Coca-Cola … Continue reading

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Absolut Unique, Gutenberg would be proud

In 1440 Guttenberg celebrated moveable type, in 2012 Absolut Vodka celebrates moveable design! It only took 572 years for the folks at Absolut to find a way to go beyond the holy grail of the printing and design industries . … Continue reading

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Sotheby’s brand of bubbly

It’s been amazing to watch the evolution and recent growth of private brands in North America. We may still be playing catch up to Europe, as I have mentioned in previous posts, but we are approaching the point where 1 … Continue reading

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New Diet Coke, even less is more

Diet soft drinks have always been about less. The new Diet Coke can is about more. The new packaging is more fun, more sophisticated and a much more sensitive link to the brand’s unique and historic character. Two trends are … Continue reading

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Absolut Blank

A twist of art, with a dash of commerce, has always been the recipe for cocktail magic at Absolut. The bottle has been one of the most iconic examples of the possibilities inherent in strong linkages between package and brand. … Continue reading

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The 60 Watt Coke Bottle

Here is a simply brilliant (pun intended) idea that uses recycled plastic bottles to provide home lighting in third world countries. A single bottle installed in the roof can provide the light equivalent to a 60 watt bulb, free for … Continue reading

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The Arnell Disaster Continues

As a member of the Pepsi Generation, and in the interest of full disclosure a former Pepsi employee, it saddened me to read in an Ad Age Daily report last week that for the first time Pepsi has now fallen … Continue reading

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