Category Archives: Design Practice

Parents aren’t babies, and “cute” isn’t a design strategy

This recent post on thedieline.com, containing ideas for the Johnson’s baby packaging from a Peruvian designer, is really disturbing. Let me count the ways. First let’s start with full disclosure. We will be forever thankful that Johnson & Johnson was … Continue reading

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The tail end of technology, and how we choose

We are in the midst of a very rough flu season in the New York area, and lots of suffering people are wandering the drug store aisles in search of relief. These days it comes in many forms. But apparently … Continue reading

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Andy Warhol, Target, and new Campbell’s Soup cans

50 years ago this month, Andy Warhol began his life-long exploration of the boundary between art and commerce (as if there ever was one), with the exhibition of “32 Campbell’s Soup Cans” at the Ferus Gallery in Los Angeles. In … Continue reading

Posted in Design Criticism, Design Practice, Food, Packages Yesterday | Tagged , , , , , , , | 2 Comments

The Image of Christ and Goldenberg’s Peanut Chews

This week, two articles in the NY Times caught my attention. The first was about the image of a candy package, the second about the image of Christ, and both are lessons about good intentions gone really bad. And while … Continue reading

Posted in Architecture, Candy, Design Criticism, Design Practice, Packages in Art, SVA Masters in Branding | Tagged , , , , , , , | 20 Comments

IBM, Google, Augmented Reality and a Retail Revolution

My sense is that 2012 will be remembered as the transition from the second wave of mass retailing to the third wave. And some retailer is about to step up and own it, by creating a truly new retail format … Continue reading

Posted in Design Criticism, Design Practice, Packages Tomorrow, Packages Yesterday, Packaging Technology, Retail Technology | Tagged , , , , , , , , , | Leave a comment

Dee Dee’s Dieline Discussion on Co-Creation

Just back from the Dieline Conference, and again amazed at what Andrew Gibbs has accomplished in a few short years. The number one global package design resource with 3.5 million hits a month! Yikes! On Sunday Dee Dee Gordon, President of … Continue reading

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The Barnes Foundation, Retail Package Customization, and Reception Theory

Ever walk into a new retail store for the first time and be startled by the look of an old familiar brand in this unfamiliar context . . . your left thinking something must be different about the package . … Continue reading

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