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Category Archives: Food
A dumb way to make food shoppers smart
A new initiative to develop a food labeling system for the front of food packages was announced last week by the Grocery Manufacturers Association in conjunction with the Food Marketing Institute. This seems like a dumb way to make consumers … Continue reading
Talking Ballerinas and Soap Boxes
The headline below appeared above an interesting piece on page one today in the NY Times. “Ballerinas, Famed for Silence, Take New Approach: Talking” Now try replacing the word Ballerinas for Retail Packages. You see where I’m going. Packages, like … Continue reading
Special K gets Lucky
When I was a kid one of the simple pleasures of breakfast was the entertainment provided by the back of a cereal box. Stuff like the adventures of Snap, Crackle and Pop, or as I got older, the stories about … Continue reading
Outing Stuart Elliott
As designers we might as well be in the closet for all the recognition we get. And lets make it clear up front, this is a column about design, not sexual orientation. The term outing is merely being used to … Continue reading
Posted in Beverages, Design Criticism, Food
Tagged Brand Design, Branding, Design, Graphic Design, marketing, Package Design, Packaging
1 Comment
A package concept cons a con artist
How could anyone take the package at left seriously? But it had to happen, a package concept being used as a con. The only question is who really was fooling who, and who was the real victim. The piece in … Continue reading
Posted in Design Practice, Food, Packaging Technology
Tagged Branding, Design, Green Packaging, marketing, Package Design, Packaging
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Dairy-based packaging material research
With oil continuing to spew into the Gulf, there is a heightened interest in finding replacements for petroleum-based materials. And it turns out that there is a lot of research being done on replacing petroleum-based packaging with biobased packaging. The … Continue reading
Posted in Environmental Packaging, Food, Packaging Technology
Tagged Design, Green Packaging, Package Design, Packaging
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Thomas Paine, Edmund Burke, brand identity, and two theories of change
Change drives everything, and the single most important recommendation we make to clients in brand identity, is how to structure that change. Is it a little or a lot, and often more importantly, what are the elements of that change, … Continue reading
Posted in Design Criticism, Design Practice, Food
Tagged Brand Design, Branding, Design, Graphic Design, marketing, Package Design, Packaging, Tropicana
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Redesigning the hot dog, and its package
On a spring day about 15 years ago my son and I were sitting at a picnic table at the Hindley Happening, a local school fair, and he was choking on a hot dog. One minute he was admiring the stuffed … Continue reading
Posted in Food, Package Regulations
Tagged Design, Graphic Design, Package Design, Packaging
3 Comments
Is it my brand, or your brand?
Andy sure had fun creating his own brands. Did he foresee a time when we would all do the same, a time when the package would become one more pliable element in our own personal brand building exercise? Asked another … Continue reading
Posted in Beauty & Personal Care, Design Criticism, Design Practice, Food
Tagged Design, Graphic Design, marketing, Package Design, Package Design History, Packaging
1 Comment
Package design and the lessons of invasive species
Innovative package design solutions are one of the key transformative tools employed by consumer products companies. These new design solutions often radically change the environment that they inhabit. The tin can in the 19th century, the plastic soda bottle in the … Continue reading
The Package Unseen 