Sotheby’s brand of bubbly

It’s been amazing to watch the evolution and recent growth of private brands in North America. We may still be playing catch up to Europe, as I have mentioned in previous posts, but we are approaching the point where 1 in every 4 products purchased is now a retailer’s own brand.

The latest twist comes from Sotheby’s, a retailer of a different kind, with the introduction of a new champagne. As Christopher Durham noted on his site Prêt a Marque recently, it will be retailed at sothebyswine.com.

The sixth generation of the R&L Legras family, a storied house of fine champagnes since 1808, is the producer. It is interesting to see folks with over 200 years of experience and pedigree getting into the private brand arena.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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