It’s been amazing to watch the evolution and recent growth of private brands in North America. We may still be playing catch up to Europe, as I have mentioned in previous posts, but we are approaching the point where 1 in every 4 products purchased is now a retailer’s own brand.
The latest twist comes from Sotheby’s, a retailer of a different kind, with the introduction of a new champagne. As Christopher Durham noted on his site Prêt a Marque recently, it will be retailed at sothebyswine.com.
The sixth generation of the R&L Legras family, a storied house of fine champagnes since 1808, is the producer. It is interesting to see folks with over 200 years of experience and pedigree getting into the private brand arena.