Today Disney is announcing a new initiative to help reduce childhood obesity, with advertising guidelines that set out a strict new policy on the nutritional standards for any food product advertised on their child-focused TV networks.
The strict new advertising program will also be supported by a Mickey Check program at retail, that will identify licensed products that meet the new nutritional guidelines,
Here is a link to the NY Times piece with additional details of the program.
And here is a link to the nutrition guidelines in brief.
Good for them!