Disney To Support Healthier Food For Kids

Today Disney is announcing a new initiative to help reduce childhood obesity, with advertising guidelines that set out a strict new policy on the nutritional standards for any food product advertised on their child-focused TV networks.

The strict new advertising program will also be supported by a Mickey Check program at retail, that will identify licensed products that meet the new nutritional guidelines,

Here is a link to the NY Times piece with additional details of the program.

And here is a link to the nutrition guidelines in brief.

Good for them!

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Design Criticism, Food and tagged , , , , , , , . Bookmark the permalink.

One Response to Disney To Support Healthier Food For Kids

  1. Pingback: Disney To Support Healthier Food For Kids | The Package Unseen | Healthy Foods

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