In the October issue of Print magazine there is an interesting follow up to thoughts, in my last post, on white packaging as a design default.
Benjamin Bratton, who calls himself a “sociological, media, and design theorist”, and who’s self proclaimed current interests include “the philosophical problematics of the interfaciality”, was interviewed on design and geopolitics.
His response to the austerity package question above was as follows;
“Certainly it is, but that is not an evaluation of its merits. The methodological shift to ‘design by subtraction’ away from the high-modern ‘design by addition into tabula rasa’ is important for the post-Anthropocene era. When the planet is full-and it is always full-then subtraction is the other half of the technical economy. In the case of the austerity package, it is painfully clear that the body politic is being dismembered for spare parts. This is a design strategy, yes, but like war is design strategy.”
Wow, I agree, I think?
At first his answer struck me as the intellectual equivalent of my first experience with pesto sauce . . . outside my realm of understanding, and is this supposed to be red (or read)?
But if you read it, or eat it, a few times they both begin to have a certain gastronomic and intellectual logic.