Absolut Blank

A twist of art, with a dash of commerce, has always been the recipe for cocktail magic at Absolut.

The bottle has been one of the most iconic examples of the possibilities inherent in strong linkages between package and brand. And TBWA/Chiat/Day has done it again by commissioning a number of contemporary artists with the tagline “It all starts with an Absolut blank.”

The video above shows the work in progress and this link will show you all of the marvelous imagery launched in the UK this week.

No need to say more, the work speaks for itself.

In the interest of full disclosure, this work would be successful even if Pernod Ricard were not a client, but fortunately they are.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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