A twist of art, with a dash of commerce, has always been the recipe for cocktail magic at Absolut.
The bottle has been one of the most iconic examples of the possibilities inherent in strong linkages between package and brand. And TBWA/Chiat/Day has done it again by commissioning a number of contemporary artists with the tagline “It all starts with an Absolut blank.”
The video above shows the work in progress and this link will show you all of the marvelous imagery launched in the UK this week.
No need to say more, the work speaks for itself.
In the interest of full disclosure, this work would be successful even if Pernod Ricard were not a client, but fortunately they are.