Package design is not a particularly ancient profession, and yet occasionally we are reminded that some pretty old stuff can be found in old foundations, landfills, and in one case off the coast of Aland Island in the Baltic Ocean.
Apparently last summer a fellow named Christian Ekstrom was diving on a wreck he had known about for years and came upon a cache of champagne . . . 172 bottles, some approaching 200 years old.
These bottles are far older than any other champagne known, and since the labels were gone the bottles were identified only by the brands burned into their corks. They were determined to be Veuve Clicquot from the 1830s and Juglar (now called Jacquesson) from the late 1820s.
I am one who believes strongly in the strength of brands, and naturally the long-term value built with a well-crafted package design strategy. But in a world that often measures the success of a marketing initiative in weeks, days, or now even hours . . . it is refreshing to be reminded that this value occasionally stretches over the centuries.
Here is a link to an article about the find in the NY TImes.