Sir Richard’s

The early 1980s was a harrowing time to be working in Manhattan, and in the design business. Friends were getting sick and dying, and we had no clue.

I vividly remember a few panicky months when none of us knew what it was, where it came from, or what we could do about it. Today we do.

What has become known as the AIDS epidemic was just rumors, worry, and misinformation.

Sadly in some areas of the world, even after 25 years battling the disease, this is still the case; rumors, worry, misinformation or worse . . . disinformation.

Sir Richard’s Condom Company (no relation to me or Mr. Branson) is trying to help. Essentially it is a buy one, give one proposition. For every condom purchased, the company will donate one to a developing country.

The packaging is great too! Including the stickers shown at left. Designed by Austin O’Connor, at TDA Advertising & Design in Boulder.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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