Vote on the new FDA labels for cigarettes

The FDA has come out today with a series of label designs fulfilling the new proposed rules for cigarette package graphics.

They are seeking comment on a series of package design approaches on the site link above. It is worth taking the time to look at the various design alternatives that are being presented.

No comment on my part would add meaningfully to this conversation.

I simply vote yes.

Here is a link to a NY Times piece on the issues and approaches the FDA is taking.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to Vote on the new FDA labels for cigarettes

  1. Dan Lewis says:

    I agree with you fully. I knew in the early 60’s that smoking was bad — my mother was head of the local chapter of the American Cancer Society and she would show me cross-section slices of smokers lungs to try and scare me in to stopping. I didn’t stop and I don’t think the warnings printed on tobacco products have stopped many others. The warnings, no matter how graphic, will be invisible because of selective vision — smokers won’t see them. I stopped because my young children didn’t like it, they were more important than my addiction to nicotine.

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