Champagne is lightening up

There are few package structures that are more iconic than a great French Champagne bottle. But even icons evolve.

Most are heavy 900 gram (about 2 pounds) descendants from the original bottle design by the Benedictine monk Dom Pérignon in the 1600s. They may have worked pretty well for 350 years or so, but they use a bunch of sand, are expensive and energy intensive to make, heavy to transport, and an awful lot of glass to try and recycle.

Turns out the Champagne industry has recognized this and is working on a lighter bottle that could save up to 8,000 metric tons of carbon a year. The design process is described in a NY Times piece today by Liz Alderman.

Acknowledgments
The image above is by Stéphane Lavoué for the International Herald Tribune.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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