Another small step begun by a major CPG marketer. Procter & Gamble announced today that starting in 2011, several of its beauty brands including Pantene, Cover Girl and Max Factor will begin to use a new type of “green” HDPE plastic for some of their global packaging.
The plastic will be produced from sugarcane-derived ethanol. In their press release the manufacturer Braskem SA claims that “each metric ton of green plastic sequestrates and fixes up to 2.5 tons of CO2 from the atmosphere.” Sounds good to me!
And it sounds like the plastic can be put in the traditional recycling stream without contamination. A significant advantage over some other bioplastics.