I have great admiration for what Andrew Gibbs has done with The Dieline. In just 3 short years he has created an online brand that is now an indispensible resource for the global package design community.
So I jumped at the chance when he asked me to write a guest column, posted yesterday, on the future of the interconnected package. It is a subject of increasing interest not just to me but many of the clients that we are working with. All of whom are interested in how the package becomes a more active member of its community.
In fact this is going to be just the first of what will be a monthly column at thedieline.com on the subject. So if anyone has any new ideas, or has seen any new technology that will contribute to the notion of a live, connected, interactive, proactive, customizable, more valuable package. I would love to hear about it!