My guest column in The Dieline

I have great admiration for what Andrew Gibbs has done with The Dieline. In just 3 short years he has created an online brand that is now an indispensible resource for the global package design community.

So I jumped at the chance when he asked me to write a guest column, posted yesterday, on the future of the interconnected package. It is a subject of increasing interest not just to me but many of the clients that we are working with. All of whom are interested in how the package becomes a more active member of its community.

In fact this is going to be just the first of what will be a monthly column at on the subject. So if anyone has any new ideas, or has seen any new technology that will contribute to the notion of a live, connected, interactive, proactive, customizable, more valuable package. I would love to hear about it!

Here is a link to the column.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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