The Package and Presidential Politics
What goes on in the White House can be a little unseemly at times. The President’s image gets a bit tarnished occasionally, many think that Washington could use some cleaning up, and increasingly politics, as practiced by all sides, is viewed as a dirty business.
So I was intrigued to see the NY Times use illustrated spoofs on well-known household cleaning products to illustrate a series of Op Ed pieces, from an all-star cast of folks like Harold Ford Jr, Elizabeth Edwards, Robert Shrum, Ari Fleisher and Jonathan Alter, with suggestions from on how Obama could rebound in the last half of his term.
It is just another indication of the visual power of brand identities and the packages that represent them. Just too bad the on-line version only had the B&W illustrations by Abbott Miller and Kristen Spilman. The printed paper had glorious color versions of the them . . . much nicer.
The editorials aren’t too bad either.