World Cup packaging

The 2010 World Cup starts today, in fact Mexico and host South Africa have just played to a tie in the first match, and I thought it would be worth celebrating with a quick look at some of the packaging designed for various World Cup events and promotions.

The image at left includes the following from the top,

The official Adidas Jubulani 2010 FIFA ball
Coca Cola commemorative can series
Miller Lite commemorative can series
Adidas German team collectables folio
EA Sports video game
Macdonald’s retail cup package

Perhaps the most innovative structure designed just in time for the World Cup is for the the Castle Beer brand from SAB Miller and Crown. Its an aluminum can that is designed to turn into a cup. Fully recyclable, convenient and eliminates the need for a glass or draught installations at the venues.

As might be expected, the quality varies, and my suspicion is that the games will have their ups and downs as well.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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