The 2010 World Cup starts today, in fact Mexico and host South Africa have just played to a tie in the first match, and I thought it would be worth celebrating with a quick look at some of the packaging designed for various World Cup events and promotions.
The image at left includes the following from the top,
The official Adidas Jubulani 2010 FIFA ball
Coca Cola commemorative can series
Miller Lite commemorative can series
Adidas German team collectables folio
EA Sports video game
Macdonald’s retail cup package
Perhaps the most innovative structure designed just in time for the World Cup is for the the Castle Beer brand from SAB Miller and Crown. Its an aluminum can that is designed to turn into a cup. Fully recyclable, convenient and eliminates the need for a glass or draught installations at the venues.
As might be expected, the quality varies, and my suspicion is that the games will have their ups and downs as well.