As we all know, store brands are booming. And many of us are spending a great deal of time helping our retail clients build their brands, and expand their brand presence into new areas of their store.
And if you work on private label or store brand package design, as we do, you will know that design decisions are made by a variety of different people, in a variety of different job titles, and in a variety of different types of companies.
A new study by Store Brand Decisions, introduced on their website today and published in full in the July print issue, has measured some interesting trends in how package design and strategic services are purchased, and by whom.
It asks questions like that shown in the chart above, Who currently does your complete packaging redesign work?
The survey was conducted with 36 of the largest retailers including Walmart, Kroger, Target, Supervalu, Costco, and Walgreens, and representing 58,000 stores with $900 billion in sales.
Its fair to say that the design community will be waiting for the results of this survey with interest.
The image above is from storebrandsdescisions.com