The NYC Luxe Pack show is this week and it is dominated by the usual high-end cosmetics packaging suppliers from all over the world. While the show is filled with the typical examples of over-the-top packaging materials, this year there does seem to be a stronger, and yes even a genuine movement towards sustainable packaging.
NAYA skin care products, with packaging and product development from a team of suppliers, seem to be one of those brands searching for a fully sustainable solution.
They claim to be the first 100% eco-friendly skin care product whose box, jar, cap and product are all made from sustainable materials. And NAYA is the first 100% eco-designed concept derived from an industrial project certified by Ecocert, the reference in organic certifications.
As a piece today in Beauty Packaging reports, five French partners cooperated on the project.
“Each partner brought its know-how and specificity to this common project. SGD brought “Infinite Glass,” the first 100% recycled-recyclable glass. Strand Cosmétique brought its eco-certified organic cream, Wauters its “tree-free” packaging made of bagasse (sugarcane residue extract, thus not using trees) and VPI brought its 100% recycled lids made of plastic from collected bottles. Finally, the Extrême Paris design agency gave priority to the theme of sustainable development and eco-skincare.”
Good for them!