Sustainability hits Luxe Pack

The NYC Luxe Pack show is this week and it is dominated by the usual high-end cosmetics packaging suppliers from all over the world. While the show is filled with the typical examples of over-the-top packaging materials, this year there does seem to be a stronger, and yes even a genuine movement towards sustainable packaging.

NAYA skin care products, with packaging and product development from a team of suppliers, seem to be one of those brands searching for a fully sustainable solution.

They claim to be the first 100% eco-friendly skin care product whose box, jar, cap and product are all made from sustainable materials. And NAYA is the first 100% eco-designed concept derived from an industrial project certified by Ecocert, the reference in organic certifications.

As a piece today in Beauty Packaging reports, five French partners cooperated on the project.

“Each partner brought its know-how and specificity to this common project. SGD brought “Infinite Glass,” the first 100% recycled-recyclable glass. Strand Cosmétique brought its eco-certified organic cream, Wauters its “tree-free” packaging made of bagasse (sugarcane residue extract, thus not using trees) and VPI brought its 100% recycled lids made of plastic from collected bottles. Finally, the Extrême Paris design agency gave priority to the theme of sustainable development and eco-skincare.”

Good for them!


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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