People don’t shop at websites like dieline.com or lovelypackage.com. If we did the world would be a very different, and lovelier, place. The reality is we shop at Walmart. Where things are, for better or worse, a bit more complex.
I’m going to keep this post short, with no design editorializing, because the image above speaks for itself. Some are great, some not so much, but all of them apparently sold like crazy.
This is an image that shows the top ten new food and beverage introductions for 2009, measured by Information Resources Inc, as discussed in a piece on Brandweek.com. The number one product (in the upper left) launched last year was Campbell’s Select Harvest soups with sales of just over $200 million, and the number ten product (in the lower right) was Kellogg’s Fiber Plus bars with sales of almost $45 million.
Is it just me or do the letterforms in Select Harvest, Sandwich Thins, Steamers, Fun Flavors, and Fiber Plus all look like they are from the hand of the same highly caffeinated lettering artist?