IRI’s Top Ten New Product Launches of 2009

People don’t shop at websites like or If we did the world would be a very different, and lovelier, place. The reality is we shop at Walmart. Where things are, for better or worse, a bit more complex.

I’m going to keep this post short, with no design editorializing, because the image above speaks for itself. Some are great, some not so much, but all of them apparently sold like crazy.

This is an image that shows the top ten new food and beverage introductions for 2009, measured by Information Resources Inc, as discussed in a piece on The number one product (in the upper left) launched last year was Campbell’s Select Harvest soups with sales of just over $200 million, and the number ten product (in the lower right) was Kellogg’s Fiber Plus bars with sales of almost $45 million.

Is it just me or do the letterforms in Select Harvest, Sandwich Thins, Steamers, Fun Flavors, and Fiber Plus all look like they are from the hand of the same highly caffeinated lettering artist?


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Beverages, Design Criticism, Design Practice, Food, Wine, Beer, & Spirits and tagged , , , , , , . Bookmark the permalink.

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