ShareGreen, led by Walmart Canada, is a retailer initiative I can get excited about.
In the last decade or so retailers have begun to drive a significant portion of the day-to-day new product and line extension activity.
For better or worse, retail buyers have become a major force in the category management that impacts package and SKU selection. For virtually all our clients we are developing more and more programs for individual retailers.
In every client meeting I attend, every trade show or conference I go to, every phone call that takes place with packaging suppliers, people are talking about the pressures being put on them by these retailer initiatives.
Now, led by Walmart, retailers are beginning to take ownership of the packaging sustainability movement. Turns out its not just good, its beginning to be good business.
An example of how this can help all of us is a new site called ShareGreen. Here’s what they say about themselves,
“ShareGreen was inspired by the Walmart Canada Green Business Summit, held in Vancouver on February 10, 2010.
The Summit demonstrated to the delegates in attendance that businesses could work together to accelerate change for more environmentally, and economically, sustainable models.
This is a place for you to share your case studies of current, successful, green business practices that show the direct or indirect return-on-investment (ROI) of sustainable business practices in any of the following categories:
* Waste & Material Management
* Green Products & Solutions
* Green Employee Engagement
ShareGreen is open to everyone. Feel free to browse through the case studies, make comments or submit one of your own.”