ShareGreen, a new platform for profit

ShareGreen, led by Walmart Canada, is a retailer initiative I can get excited about.

In the last decade or so retailers have begun to drive a significant portion of the day-to-day new product and line extension activity.

For better or worse, retail buyers have become a major force in the category management that impacts package and SKU selection. For virtually all our clients we are developing more and more programs for individual retailers.

In every client meeting I attend, every trade show or conference I go to, every phone call that takes place with packaging suppliers, people are talking about the pressures being put on them by these retailer initiatives.

Now, led by Walmart, retailers are beginning to take ownership of the packaging sustainability movement. Turns out its not just good, its beginning to be good business.

An example of how this can help all of us is a new site called ShareGreen. Here’s what they say about themselves,

“ShareGreen was inspired by the Walmart Canada Green Business Summit, held in Vancouver on February 10, 2010.

The Summit demonstrated to the delegates in attendance that businesses could work together to accelerate change for more environmentally, and economically, sustainable models.

This is a place for you to share your case studies of current, successful, green business practices that show the direct or indirect return-on-investment (ROI) of sustainable business practices in any of the following categories:

* Energy
* Waste & Material Management
* Green Products & Solutions
* Green Employee Engagement

ShareGreen is open to everyone. Feel free to browse through the case studies, make comments or submit one of your own.”

With this post today, I thank the website for bringing this to my attention.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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