Marc Jacobs, exuberant packaging and restrained clothing

It has been fun in the past to look at the clothing being shown at the New York fashion shows and compare these designs to the fragrance and personal care packaging of the designers.

This week Marc Jacobs was showing his Fall ideas, and the NY Times columnist Cathy Horyn called the collection,

“exquisite without being complicated  .  .  familiar without being merely tweaked, that ultimately made you feel good. The mixture of chalky beiges, grays and creams were incredibly soothing, like being in a modern room without much clutter”

What I noticed was wonderful textural quality with a real restraint in the color palette. Very different from the whimsy of his Daisy and Lola fragrances.

Photographs by Elizabeth Lippman for the New York Times


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to Marc Jacobs, exuberant packaging and restrained clothing

  1. Daisy says:

    It’s interesting how the Marc Jacobs fragrance bottles utilize floral designs with happy colors yet to me his Fall fashions are reminiscent of the 1930s Great Depression era. The models look so unhappy and drab, as if they’ve just received pink slips and are now on their way to a bank run. As you’ve noted, quite a contrast between the two.

    Anyway I’m still waiting for your career-altering Philly gallery story.

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