To Haiti’s rescue

The Haitian earthquake is a disaster beyond all reason. The images tend to bring all other attempts at normal business into a different kind of focus as we wish the victims well.

In these early days what will be needed most is disaster relief supplies; food, medicine, water that can be transported, stored, and dispensed in a hostile environment. Thankfully packaging technology can help. This stuff may not be pretty, but that’s not the point.

Here are two twitter links to donate,

On Twitter, “Yele” was the most popular topic Wednesday afternoon, as people tweeted and retweeted messages to donate $5 to singer Wyclef Jean’s Yele Haiti Foundation. They could do this by sending the text message “Yele” to the number 501501.

To donate $10 to the Red Cross — the second most popular topic on Twitter yesterday — cell phone users can text the word “Haiti” to 90999.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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