Burj Khalifa and vertical vodkas

With interests in both real estate and vodka, maybe it’s the Donald’s attitude on altitude that does it again, as Dubai trumps Shanghai. One of the first “big” events of this new decade was the opening yesterday of Burj Khalifa, the world’s tallest building in Dubai.

The image above speaks for itself. The real estate and spirits industry both shared a similar trajectory in the last decade as the fever to build ever-taller vodka bottles was matched only by the race to build ever-taller buildings.

But it makes sense really. The need to stand out on the bar is not any different from the need to stand out on the horizon. The comparison was obvious when seeing the article in The New York Times today.

Acknowledgements

The building chart is from the New York Times with information provided by Emporis; Council on Tall Buildings and Urban Habitat

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
This entry was posted in Architecture, Beverages, Design Criticism, Design Practice, Wine, Beer, & Spirits and tagged , , , , , . Bookmark the permalink.

One Response to Burj Khalifa and vertical vodkas

  1. Simone says:

    I wonder what the eco-trail of that monstrous bottle is… not to mention shelf space.

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