A technology is really mainstream when it hits USA Today, and on Black Friday no less. So apparently shopping, with your smart phone retail apps blazing, has become a reality.
With the holiday shopping season starting in earnest, and retailers holding their breath, it can now be reported that this is the first season for an app supported retail experience. It appears that over 100 retailers from Best Buy to Toys R Us have all developed mobile web sites, or phone apps, and the article reports that “mobile shopping market is small, even if the sales numbers seem impressive at first blush: $750 million. But that represents about half of 1% of online sales”.
And as I have mentioned in two previous posts this month, here and here, the mobile web site is just the beginning. There will be a whole new level of interactivity between the product, the retailer, and the rest of the consumer’s life when shopping applications like this demo from Resource Interactive become common, I suspect sooner rather than later. The paper also had a related piece on several of the existing mobile shopping sites.
Imagine the possibilites for Christmas 2010.