Tis the season for shopping with smart phones

A technology is really mainstream when it hits USA Today, and on Black Friday no less. So apparently shopping, with your smart phone retail apps blazing, has become a reality.

With the holiday shopping season starting in earnest, and retailers holding their breath, it can now be reported that this is the first season for an app supported retail experience. It appears that over 100 retailers from Best Buy to Toys R Us have all developed mobile web sites, or phone apps, and the article reports that “mobile shopping market is small, even if the sales numbers seem impressive at first blush: $750 million. But that represents about half of 1% of online sales”.

And as I have mentioned in two previous posts this month, here and here, the mobile web site is just the beginning. There will be a whole new level of interactivity between the product, the retailer, and the rest of the consumer’s life when shopping applications like this demo from Resource Interactive become common, I suspect sooner rather than later. The paper also had a related piece on several of the existing mobile shopping sites.

Imagine the possibilites for Christmas 2010.


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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