Absolut supports Vancouver arts community

The Absolut brand has been, virtually from the start, a rare combination of unique and recognizable package, used as an advertising icon, supporting a premium at-home and on-premise visibility, and ultimately making consumers feel part of a lifestyle experience. Not bad for a simple glass bottle. (In the interests of full disclosure, Pernod Ricard is a client, but I don’t work on this brand).

Now we have a new combination of relevant and fresh package design, support of a local illustrator, crowd sourced consumer involvement, and perhaps most importantly, support for community arts programs in Vancouver.

As reported at dexigner.com, Absolut will apparently give up to $120,000 in support of the local arts community from the proceeds of its newly designed Vancouver themed bottle designed by local illustrator and graphic artist Douglas Fraser.

This is the first Canadian city the brand has chosen for its city themed bottles. The other interesting twist as part of this introduction is an arts contest, where Vancouver residents can vote on their favorite community arts proposals.

Here is the link to the contest.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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