FIT and sustainable package design

The Packaging Design Department at the Fashion Institute of Technology is working hard to introduce a new certificate program in Sustainable Packaging Design. The idea is to intensely ground students, using 5-6 specific classes, thus allowing them to become key resources within their organizations for this increasingly complex and critical issue.

I applaud their effort, and was invited to attend an industry roundtable last week to discuss the program. It was another reminder of what a wonderful resource the FIT group is to our package design community. They now graduate about 25 students each year, and the depth of the program, as evidenced by the increasingly great quality of the graduating senior’s portfolios, continues to surprise.

The event was hosted by Marianne Klimchuck, Associate Chair, and Sandra Krasovec, Associate Professor, and was attended by a number of educators, package designers and package materials suppliers.

The event kicked off with a presentation on the sustainable packaging initiatives at Estée Lauder by John DelFausse, the company’s Chief Environmental Officer, and continued for several hours with a detailed discussion on the potential scope and content.

The curriculum is still being finalized with the hopes of getting the program started as early as Fall 2010. I am sure that Sandra, who will be spearheading the effort within the SUNY community, would be more than interested in all thoughts from the design community.

Good Luck Marianne and Sandra!


About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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2 Responses to FIT and sustainable package design

  1. Marianne says:

    Thanks Richard for the great support.

  2. Pingback: Our Top 10 List of Packaging Stories for 2009 « The Package Unseen

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