New York’s School of Visual Arts is beginning a new Masters in Professional Studies in Branding program, and I am very excited that they have asked me to be on the faculty. Couldn’t be more thrilled!
The program held an open house last Saturday where the Chair, Debbie Millman, and various other members of the faculty described in detail, to a packed house of over 100 perspective students, the details of this new effort. It is briefly described as the following,
“The Masters of Professional Studies in Branding is a one-year graduate degree program that will examine the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business.”
Sounds great right!
It is the first program of its kind in the United States and will offer students a unique exposure to a curriculum organized into five progressive segments: culture, behavior, business, commerce, and creative.