New SVA Masters in Branding program

SVA LogoNew York’s School of Visual Arts is beginning a new Masters in Professional Studies in Branding program, and I am very excited that they have asked me to be on the faculty. Couldn’t be more thrilled!

The program held an open house last Saturday where the Chair, Debbie Millman, and various other members of the faculty described in detail, to a packed house of over 100 perspective students, the details of this new effort. It is briefly described as the following,

“The Masters of Professional Studies in Branding is a one-year graduate degree program that will examine the relationship between design and strategy, and the power of design thinking as a way to combine creative skills with the problem-solving and decision-making processes of design and business.”

Sounds great right!

It is the first program of its kind in the United States and will offer students a unique exposure to a curriculum organized into five progressive segments: culture, behavior, business, commerce, and creative.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to New SVA Masters in Branding program

  1. Pingback: Our Top 10 List of Packaging Stories for 2009 « The Package Unseen

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