This is an article in adage.com about the Cocoa Krispies package shown at left.
Another piece at examiner.com on the same subject is quoted below,
“On November 4th the Kelloggs Company made the decision to remove the immunity statements from their boxes of Rice Krispies and Cocoa Krispies cereal. A large yellow ribbon across the boxes of these cereals reads; ‘Now helps support your child’s immunity.’ With the country in an uproar regarding the swine flu, critics say that the claim is inaccurate and misleading.
The change was finally decided after the president of the company, David Mackay, received a letter from the San Francisco city attorney Dennis J. Herrera stating ‘The immunity claims may falsely suggest to parents that cereals like Cocoa Krispies are more healthy for their children than other breakfast foods that are not high in sugar and not highly processed,’
He also states ‘The immunity claims may also mislead parents into believing that serving this sugary cereal will actually boost their child’s immunity, leaving parents less likely to take more productive steps to protect their children’s health. At a time when parents are increasingly worried about the spread of the H1NI virus, it is vitally important that parents receive accurate information about what they can do to protect their children’s health.”