Our last post talked about the dark matter of brands in terms certain kinds of knowledge that the consumer has about a brand, some obvious some hidden.
But a recent post in packagingdigest.com suggests that there may be another very real kind of invisible dark matter increasingly showing up in packaging, nanomaterials. As the article points out they could have a huge impact on the environment and our health.
“Nanomaterials are just too tiny to ignore. They’re increasingly being used in packaging and can have the potential to improve a variety of packaging-performance attributes such as oxygen and moisture blockage, ink or dye-free coloration and increased strength while lightweighting.
Nanomaterials can also make packaging “smart” by introducing properties that can react and respond to environmental conditions. For example, a leading food company, in collaboration with Rutgers University and the University of Connecticut, is developing nanoparticle films that can “warn” consumers when food becomes unsafe for consumption by changing color. Researchers in The Netherlands are also experimenting with a nanotechnology “bio-switch” that will release preservatives if food spoilage is detected.”
I suspect we will be hearing more about these materials as their acceptance becomes more widespread.