Duffy, Its simple

DuffyWorkI have always been a big fan of Joe Duffy’s work, its simply marvelous, or is it marvelously simple, or both.

He has always been that rare combination of exquisite creative craftsman as well as consummate strategic thinker. In his new guest blog gig this week at fastcompany.com he talks about the ability to design with simplicity. He doesn’t downplay the role strategy should play in our creative process, he just seems to be saying that the work should speak for itself. And his work usually does.

As he says, “After all my years in design, I remain wary of the branding and design consultancies that sell the strategic process before the work. The work should speak for itself. Did it deliver on its objectives? Did it break through in the market? Did people vote with interest, conversation, interaction or purchase? Was it beautiful? That’s what really matters.”

In the last few months fastcompany.com has started an expert design blogger of the week column, some have contributed a series of inspirational posts, some frankly have been exercises in self absorbed silliness, no names now. But to be fair, I’m not sure what I would do with the platform.

But I am sure it will be interesting to read Joe’s thoughts this week.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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