Is it possible that computer scientists might help the consumer products industry with fundamental package design research? Could the same kind of software that helps Netflix customers choose their favorite movies, or iTunes customers their favorite music, also be used to help consumers choose their favorite package design directions? Just maybe.
Noticed a piece today in NYTimes.com. It reported that Netflix had awarded a $1 million prize to a group of computer researchers for a better piece of software that could do a more efficient job of accurately predicting what movie customers would like. I don’t pretend to be a statistician but the concept seems applicable to package design.
If it is worth $1 million to Netflix to more accurately predict customer preference, what could this be worth to large consumer product companies?
Here is another link to the wired.com coverage of the contest.
The photo above was taken by Ozier Muhammad for the New York Times. It shows Robert Bell, left, and Chris Volinsky, among the seven-person winning team of statisticians, machine-learning experts and computer engineers from the United States, Austria, Canada and Israel, called BellKor’s Pragmatic Chaos.