Aluminum wine bottle advantages

VoluteNoticed a piece about an aluminum wine bottle being used by the French winery named Volute, and thought it was an interesting follow up on my blog entry last week about aluminum beverage container recycling rates. Although we may question the overall rate of beverage container recycling and whether the rate is going in the right direction, there is no doubt that aluminum has the highest recycling rate.

I can’t speak to the quality of the wine, but the bottle raises some interesting environmental issues. As the company says,

“We chose aluminum not only because it brings qualities identical to glass in terms of compatibility with wine, but it also protects the wine from light, which accelerates the (bad) aging process. Our bottles are unbreakable, single-serve and lightweight  .  .  . Aluminum is 100-percent recyclable  .  .  .  and results in significant reductions in greenhouse gas emissions, thanks to it lower weight.”

An aluminum bottle also has a lower carbon footprint than glass packaging, and chills 5 times faster than glass, requiring less energy.

They explain, “The Volute bottles are made of aluminum, which is recycled at a rate of over 50% in the US (and over 90% in Sweden) vs. 20% for glass  .  .  .  the volute bottles weigh 4 times less than glass bottles  .  .  .  This difference generates 30% less carbon emissions than transporting the same volume of wine in glass bottles.”

Not bad.

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About Richard Shear

designer, husband, teacher, blogger, father, athlete, author, historian Richard has over 25 years of brand identity and package design experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career working with the legendary advertising art director, and AIGA Medalist, George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he worked with Walter Margulies learning the complex skills of global corporate identity. He then became Creative Director and Partner at Peterson & Blyth, one of the premier brand identity and package design firms of the time. He is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts. He publishes the blog The Package Unseen, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a graduate of the Tyler School of Art at Temple University. Richard is a Board member of the AIGA MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a member of USA Cycling and US Rowing, a nationally ranked masters bicycle racer, and a member of The Saugatuck Rowing Club, the 2010 Masters Club National Champion.
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One Response to Aluminum wine bottle advantages

  1. Scott Lerman says:

    I’d be careful about such claims. Aluminum is a great material, but it’s a stretch to say that “…aluminum not only …brings qualities identical to glass in terms of compatibility with wine, but it also protects the wine from light, which accelerates the (bad) aging process.”

    Aluminum is coated to avoid contact with beverages. Those coatings are there to prevent the metal from reacting with the content.Ok in the short run, not great for long-term storage. Glass is, in itself, totally inert. Proven safe in over 3000 years of use. And while it’s true that blocking certain wavelengths of light is good, glass wine bottles accomplish the same effect by being produced in brown and green. That’s why you don’t see clear glass wine bottles.

    As for recycling– both can and should be recycled. In many countries (not the USA), refilling is still done with glass bottles. That’s not possible with aluminum.

    As for chill, aluminum chills and warms faster than glass. Pick your preference!

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