Fifty years ago today World War II had been over for almost 15 years, and the baby boomers had been born. At home, we were running around our kitchens hiding from our Moms. At school, we were huddled under our desks, knees pulled up to our chins, hiding from the incoming A-Bombs. The cold war was hot, hot, hot.
Nixon and Khrushchev, the guys with the red phones and secret codes, were huddled at an exhibit of the typical American kitchen at a trade show in Moscow. With the S.O.S pads right there on the counter, and front and center in the famous photo taken by William Safire, who was there that day as a young press agent for one the show’s exhibitors.
The dialogue between the two most powerful guys in the world, as reported in Safire’s column today, went something like this,
Nixon: “I want to show you this kitchen. It’s like those of houses in California. See that built-in washing machine?”
Khrushchev: “We have such things.”
Nixon: “What we want to do is make more easy the life of our housewives.”
Khrushchev: “We do not have the capitalist attitude toward women.”
I love the juxtaposition, these guys playing house, and a box of S.O.S pads is there (maybe its really Save Our Society), at least metaphorically, to save the day.
Anyone know who designed that S.O.S box in the late 50s?